Simon Mainwaring

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For…

— Simon Mainwaring

It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars…

— Simon Mainwaring

Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource…

— Simon Mainwaring

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go…

— Simon Mainwaring

Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must…

— Simon Mainwaring

We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided…

— Simon Mainwaring

For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers…

— Simon Mainwaring