Social Quotes by Simon Mainwaring

Non-profits must become deeply engaged in the ways that their donor communities are using social technology.

— Simon Mainwaring

The leverage and influence social media gives citizens are rapidly spreading into the business world.

— Simon Mainwaring

One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.

— Simon Mainwaring

Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.

— Simon Mainwaring

There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We…

— Simon Mainwaring

Like all technology, social media is neutral but is best put to work in the service of building a better world.

— Simon Mainwaring

Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and…

— Simon Mainwaring

As more people use social media to tell the story of the future, the wants and needs of more people will be…

— Simon Mainwaring

When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromises the lives…

— Simon Mainwaring

Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their…

— Simon Mainwaring

The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them.…

— Simon Mainwaring

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By…

— Simon Mainwaring

The role of social media is critical because it helps to spread cognitive dissonance by connecting thought leaders and activists to ordinary…

— Simon Mainwaring

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their…

— Simon Mainwaring

There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they…

— Simon Mainwaring

Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest…

— Simon Mainwaring

Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to…

— Simon Mainwaring

In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger…

— Simon Mainwaring

The evolution of social media into a robust mechanism for social transformation is already visible. Despite many adamant critics who insist that…

— Simon Mainwaring

With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the…

— Simon Mainwaring

In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their…

— Simon Mainwaring

The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke,…

— Simon Mainwaring

The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands…

— Simon Mainwaring

It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars…

— Simon Mainwaring

Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.

— Simon Mainwaring

Social media is not an end in itself. It's just another tool to reach people.

— Simon Mainwaring

Social media is not about the exploitation of technology but service to community.

— Simon Mainwaring

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

— Simon Mainwaring

Everyone living under the social contract we call democracy has a duty to act responsibly, to obey the laws, and to abandon…

— Simon Mainwaring

By linking with friends and ultimately strangers and building those relationships, social media is reweaving the social fabric that can then be…

— Simon Mainwaring

As we approach each of the great social challenges of our time we must acknowledge that old thinking will not provide the…

— Simon Mainwaring

Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social…

— Simon Mainwaring

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent…

— Simon Mainwaring

Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of…

— Simon Mainwaring

No one doubts the enormity of the social challenges we face around the world but one critical element of our response must…

— Simon Mainwaring

Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can…

— Simon Mainwaring

As a function of the easy access to information provided by the Internet, and the ease with which it can be shared…

— Simon Mainwaring

The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies.…

— Simon Mainwaring

Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media…

— Simon Mainwaring

Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge…

— Simon Mainwaring