No one doubts the enormity of the social challenges we face around the world but one critical element of our response must… — Simon Mainwaring Copy Share Image
Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of… — Simon Mainwaring Copy Share Image
There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they… — Simon Mainwaring Copy Share Image
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their… — Simon Mainwaring Copy Share Image
The role of social media is critical because it helps to spread cognitive dissonance by connecting thought leaders and activists to ordinary… — Simon Mainwaring Copy Share Image
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social… — Simon Mainwaring Copy Share Image
By linking with friends and ultimately strangers and building those relationships, social media is reweaving the social fabric that can then be… — Simon Mainwaring Copy Share Image
As we approach each of the great social challenges of our time we must acknowledge that old thinking will not provide the… — Simon Mainwaring Copy Share Image
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to… — Simon Mainwaring Copy Share Image
Everyone living under the social contract we call democracy has a duty to act responsibly, to obey the laws, and to abandon… — Simon Mainwaring Copy Share Image
Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest… — Simon Mainwaring Copy Share Image
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them.… — Simon Mainwaring Copy Share Image
Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By… — Simon Mainwaring Copy Share Image
When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromises the lives… — Simon Mainwaring Copy Share Image
Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their… — Simon Mainwaring Copy Share Image
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on… — Simon Mainwaring Copy Share
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. — Simon Mainwaring Copy Share
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. — Simon Mainwaring Copy Share
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify… — Simon Mainwaring Copy Share
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is… — Simon Mainwaring Copy Share
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and… — Simon Mainwaring Copy Share
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves… — Simon Mainwaring Copy Share
No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the… — Simon Mainwaring Copy Share
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who… — Simon Mainwaring Copy Share
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the… — Simon Mainwaring Copy Share
The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes,… — Simon Mainwaring Copy Share
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together. — Simon Mainwaring Copy Share
Social media is not about the exploitation of technology but service to community. — Simon Mainwaring Copy Share
It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government… — Simon Mainwaring Copy Share
