The leverage and influence social media gives citizens are rapidly spreading into the business world. — Simon Mainwaring Copy Share Image
The keys to brand success are self-definition, transparency, authenticity and accountability. — Simon Mainwaring Copy Share Image
There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We… — Simon Mainwaring Copy Share Image
What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally. — Simon Mainwaring Copy Share Image
Business practices and how we treat the planet are also in desperate need of re-humanization. — Simon Mainwaring Copy Share Image
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values… — Simon Mainwaring Copy Share Image
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their… — Simon Mainwaring Copy Share Image
Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their… — Simon Mainwaring Copy Share Image
Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to… — Simon Mainwaring Copy Share Image
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them.… — Simon Mainwaring Copy Share Image
Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships… — Simon Mainwaring Copy Share Image
Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By… — Simon Mainwaring Copy Share Image
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their… — Simon Mainwaring Copy Share Image
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger… — Simon Mainwaring Copy Share Image
Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build… — Simon Mainwaring Copy Share Image
With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the… — Simon Mainwaring Copy Share Image
Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a… — Simon Mainwaring Copy Share Image
In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business… — Simon Mainwaring Copy Share Image
We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided… — Simon Mainwaring Copy Share Image
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on… — Simon Mainwaring Copy Share
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. — Simon Mainwaring Copy Share
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. — Simon Mainwaring Copy Share
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify… — Simon Mainwaring Copy Share
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is… — Simon Mainwaring Copy Share
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and… — Simon Mainwaring Copy Share
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves… — Simon Mainwaring Copy Share
No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the… — Simon Mainwaring Copy Share
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who… — Simon Mainwaring Copy Share
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the… — Simon Mainwaring Copy Share
The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes,… — Simon Mainwaring Copy Share
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together. — Simon Mainwaring Copy Share
Social media is not about the exploitation of technology but service to community. — Simon Mainwaring Copy Share
It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government… — Simon Mainwaring Copy Share
