On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I… — Satoru Iwata Copy Share Image
As soon as we showcased the Wii in 2006, people immediately understood. At that E3 show, I was up on the stage… — Satoru Iwata Copy Share Image
Some people will say Nintendo's games are for children. But our goal is to boost the population of gamers by making games… — Satoru Iwata Copy Share Image
We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed… — Satoru Iwata Copy Share Image
When similar products are on store shelves, price competition is inevitable. Nintendo has been trying to steer clear of that direction and… — Satoru Iwata Copy Share Image
Small developers can compete on creativity not on scale or staff size… Nintendo is willing to help bring these ideas to life, — Satoru Iwata Copy Share Image
Third-party publishers, like everyone, face increasing risks associated with creating games, and you have to target your resources to the right places… — Satoru Iwata Copy Share Image
In the case of the Nintendo 3DS, it's supposed to be the successor to Nintendo DS. As soon as the development of… — Satoru Iwata Copy Share Image
The DS was launched back in 2004, and sales of that machine hit a record in 2009 in the United States. That… — Satoru Iwata Copy Share Image
I do not like to use the term 'Free-to-play.' I have come to realize that there is a degree of insincerity to… — Satoru Iwata Copy Share Image
If Nintendo asks consumers to pay more money than the other platforms, then it's Nintendo's mission to provide the added value for… — Satoru Iwata Copy Share Image
The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of… — Satoru Iwata Copy Share Image
In the digital world, content has the tendency to lose value, especially on smart devices. We finally found solutions to the problem.… — Satoru Iwata Copy Share Image
It is challenging to communicate attractions which are hard to understand unless you actually touch and experience them yourself. This is especially… — Satoru Iwata Copy Share Image
Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at… — Satoru Iwata Copy Share Image
We've been thinking very carefully about how can we possibly communicate the real value and the attraction of Nintendo 3DS. The conclusion… — Satoru Iwata Copy Share Image
Nintendo has been a very unique company because it's not just hardware but also one of the major software publishers. Because it… — Satoru Iwata Copy Share Image
The brand new user interfaces that Nintendo invented often faced skeptical views before a hardware launch but wound up becoming de facto… — Satoru Iwata Copy Share Image
We really must recover our financial performance and take Nintendo back into the position in the marketplace where it is well appreciated. — Satoru Iwata Copy Share Image
Personally, I think that users should be able to use all the functions of a console video game machine as soon as… — Satoru Iwata Copy Share Image
If we don't take an approach that looks holistically at the form a video-game platform should take in the future, then we're… — Satoru Iwata Copy Share Image
Having strong momentum is very important for game platform businesses. Once momentum is lost, great power is needed to change that trend. — Satoru Iwata Copy Share Image
What I believe is that Nintendo is a very unique company because it does its business by designing and introducing people to… — Satoru Iwata Copy Share Image
I believe that if we don't make moves to get people who don't play games to understand them, then the position of… — Satoru Iwata Copy Share Image
One thing that we have found over the years is that video games themselves are a thing that have a tendency to… — Satoru Iwata Copy Share Image
Throughout the history of game development, the game control mechanism has become more and more sophisticated, ... Perhaps those who have quit… — Satoru Iwata Copy Share Image
In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers.… — Satoru Iwata Copy Share Image
We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize… — Satoru Iwata Copy Share
For young players, classic games are brand new. For others, they are a way to feel young again. — Satoru Iwata Copy Share
In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the… — Satoru Iwata Copy Share
If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to… — Satoru Iwata Copy Share
Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success… — Satoru Iwata Copy Share
Small developers can compete on creativity not on scale or staff size… Nintendo is willing to help bring these ideas to life, — Satoru Iwata Copy Share
In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design… — Satoru Iwata Copy Share
If you want our world-known names, you can't have them unless you own the Nintendo machine. — Satoru Iwata Copy Share
The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day… — Satoru Iwata Copy Share
The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our… — Satoru Iwata Copy Share
On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I am a… — Satoru Iwata Copy Share
With the DS and Wii, following the titles that were released at launch, the momentum dropped when there was a gap in software releases.… — Satoru Iwata Copy Share
We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies can create.… — Satoru Iwata Copy Share
Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to sell. It… — Satoru Iwata Copy Share
![“We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize this decision [to cut the console's price]…” quote by Satoru Iwata](https://sms4smile.com/q/img-quotes/e17/satoru-iwata-3484_betrayed_we-are-all-too-keenly-aware-that-those-o_13128.jpg)
