People have been playing versions of 'World of Warcraft' since 1994, and it's still the world's leading subscription-based MMO. — Bobby Kotick Copy Share Image
I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it. — Bobby Kotick Copy Share Image
The audience for 'World of Warcraft' is a pretty committed group of players. — Bobby Kotick Copy Share Image
What you do in film and television is really different than what you do in video games. — Bobby Kotick Copy Share Image
I really like video games, and that passion has never really gone away. — Bobby Kotick Copy Share Image
When we created Overwatch at Blizzard, it was always with the expectation that we would be able to celebrate and recognize our… — Bobby Kotick Copy Share Image
Just reskinning games with our intellectual property is not an appealing prospect for opportunity. That isn't something that creates long-term value for… — Bobby Kotick Copy Share Image
Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that. — Bobby Kotick Copy Share Image
'Guitar Hero' was much more about us not innovating in a way that was appealing to audiences. It's not about oversaturating the… — Bobby Kotick Copy Share Image
I think the reason why video games are more popular as entertainment in difficult economies is that the cost per hour of… — Bobby Kotick Copy Share Image
In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread… — Bobby Kotick Copy Share Image
It's about really being considerate of the culture in the game studios that Activision buys. That's the biggest difference between us and… — Bobby Kotick Copy Share Image
Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed. — Bobby Kotick Copy Share Image
The video game business is primarily a male-oriented business. And I have three girls. And you see the things that are important… — Bobby Kotick Copy Share Image
I think a lot of the time we end up taking people who - and this is sort of a big cultural… — Bobby Kotick Copy Share Image
When I got to Activision, it was like a carnival. They had a recycling container filled with cans and a sign over… — Bobby Kotick Copy Share Image
One thing that probably is unique at Activision is that we really spend a lot of time up front with our audiences,… — Bobby Kotick Copy Share Image
One of the reasons the games business has become more popular and more broadly appealing is that it's gone from this very… — Bobby Kotick Copy Share Image
As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or… — Bobby Kotick Copy Share
The engineering, analytics, design, testing, and delivery behind our products offer some of the hardest engineering and business challenges in the world. As we've… — Bobby Kotick Copy Share
Autonomy leads to empowerment. We work hard to maintain a balance between collaboration and cooperation and independence. — Bobby Kotick Copy Share
When we created Overwatch at Blizzard, it was always with the expectation that we would be able to celebrate and recognize our players in… — Bobby Kotick Copy Share
You find out two executives are planning to break their contracts, keep the money you gave them, and steal 40 employees. What do you… — Bobby Kotick Copy Share
In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief… — Bobby Kotick Copy Share
I like what I'm doing. If I didn't like what I was doing, I'd be doing something else. — Bobby Kotick Copy Share
How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market… — Bobby Kotick Copy Share
The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises. — Bobby Kotick Copy Share
I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds. — Bobby Kotick Copy Share
Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed. — Bobby Kotick Copy Share
I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it. — Bobby Kotick Copy Share
We like people with the potential to be leaders of leaders, not managers of managers. — Bobby Kotick Copy Share
If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value… — Bobby Kotick Copy Share
Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that. — Bobby Kotick Copy Share
