Innovation simply isn't as unpredictable as many people think. There isn't a cookbook yet, but we're getting there. — Clayton Christensen Copy Share Image
The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable. — Clayton Christensen Copy Share Image
If I know what to spec, and I can measure it, and there are no unpredictable interdependencies between what you do and… — Clayton Christensen Copy Share Image
People still cling to this belief that innovation is just random and unpredictable. But if you look closely, there are some real… — Clayton Christensen Copy Share Image
In general, the questions that are on our mind are the same questions that have been driving our work over the past… — Clayton Christensen Copy Share Image
But actually theory is very practical. Gravity is a theory, for example. It allows you to predict that if you step off a cliff… — Clayton Christensen Copy Share
In our lives and in our careers, whether we are aware of it or not, we are constantly navigating a path by deciding between… — Clayton Christensen Copy Share
Many of the factors that we think will cause motivation, such as fair pay and a good manager, won't make you love your job.… — Clayton Christensen Copy Share
People in private equity complain that they have so much capital and so few places to invest. But you have lots of entrepreneurs trying… — Clayton Christensen Copy Share
If you're successful and growing, you can manage any way you want to. Growth makes so many dimensions of management easier. It's when growth… — Clayton Christensen Copy Share
A sustaining innovation makes better products that you can sell for better profits to your best customers. — Clayton Christensen Copy Share
Purpose must be deliberately conceived and chosen, and then pursued. — Clayton Christensen Copy Share
The mistake that makes launching a venture expensive is when you try to make a disruptive technology so good that it can compete on… — Clayton Christensen Copy Share
What you need is a fundamental humility - the belief that you can learn from anyone. — Clayton Christensen Copy Share
This is why I belong, and why I believe. I commend to all this same search for happiness and for the truth. — Clayton Christensen Copy Share
I think this is one reason why the Lord invented the Internet - so members can teach one another how to succeed in assignments… — Clayton Christensen Copy Share
Because these firms listened to their customers, invested aggressively in new technologies that would provide their customers more and better products of the sort… — Clayton Christensen Copy Share
At the beginning of almost every industry, the available products and services are so expensive to own and complicated to use that only people… — Clayton Christensen Copy Share
Management has to provide the coordinating mechanism between what the supplier provides and what the user needs in not-good-enough situations where product architecture is… — Clayton Christensen Copy Share
When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the… — Clayton Christensen Copy Share
