It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show… — Steve Jobs Copy Share Image
Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make… — Steve Jobs Copy Share Image
I was lucky - I found what I loved to do early in life. Woz and I started Apple in my parents'… — Steve Jobs Copy Share Image
Our approach is to think of companies not as businesses but as collections of people. We [Apple]want to qualitatively change the way… — Steve Jobs Copy Share Image
Stealing things is everybody's problem. We [Apple Inc.] own a lot of intellectual property, and we don't like when people steal it.… — Steve Jobs Copy Share Image
There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware,… — Steve Jobs Copy Share Image
When I hire somebody really senior, competence is the ante. They have to be really smart. But the real issue for me… — Steve Jobs Copy Share Image
I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and… — Steve Jobs Copy Share Image
It takes these very simple-minded instructions - 'Go fetch a number, add it to this number, put the result there, perceive if… — Steve Jobs Copy Share Image
“Finally Jobs proposed Apple Computer. “I was on one of my fruitarian diets,” he explained. “I had just come back from the… — Steve Jobs Copy Share Image
I don't think I've ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost… — Steve Jobs Copy Share Image
We think that computers are the most remarkable tools that humankind has ever come up with, and we think that people are… — Steve Jobs Copy Share Image
John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt… — Steve Jobs Copy Share Image
I think it's brought the world a lot closer together, and will continue to do that. There are downsides to everything; there… — Steve Jobs Copy Share Image
You know, Dr. Edwin Land was a troublemaker. He dropped out of Harvard and founded Polaroid. Not only was he one of… — Steve Jobs Copy Share Image
The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked.… — Steve Jobs Copy Share Image
The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it… — Steve Jobs Copy Share Image
Team, it turned out that Michael Dell wasn't perfect at predicting the future. Based on today's stock market close, Apple is worth… — Steve Jobs Copy Share Image
The difference between the best worker on computer hardware and the average may be 2 to 1, if you're lucky. With automobiles,… — Steve Jobs Copy Share Image
There's nothing that makes my day more than getting an e-mail from some random person in the universe who just bought an… — Steve Jobs Copy Share Image
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. — Steve Jobs Copy Share
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and… — Steve Jobs Copy Share
I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot. — Steve Jobs Copy Share
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have… — Steve Jobs Copy Share
Everything around you that you call life was made up by people that were no smarter than you and you can change it, you… — Steve Jobs Copy Share
“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.” — Steve Jobs Copy Share
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I… — Steve Jobs Copy Share
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop… — Steve Jobs Copy Share
I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience. — Steve Jobs Copy Share
“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human… — Steve Jobs Copy Share
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the… — Steve Jobs Copy Share
“I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the… — Steve Jobs Copy Share
It's rare that you see an artist in his 30s or 40s able to really contribute something amazing. — Steve Jobs Copy Share
We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will… — Steve Jobs Copy Share
![“Our approach is to think of companies not as businesses but as collections of people. We [Apple]want to qualitatively change the way people work. We don't just want to help them do word processing faster or add numbers faster. We want to change the way they can communicate with one another. We're…” quote by Steve Jobs](https://sms4smile.com/q/img-quotes/2f7/steve-jobs-307_add_our-approach-is-to-think-of-companies-no_2938528.jpg)
![“Stealing things is everybody's problem. We [Apple Inc.] own a lot of intellectual property, and we don't like when people steal it. So people are stealing stuff and we're optimists. We believe that 80 percent of the people stealing stuff don't want to be; there's just no legal alternative.” quote by Steve Jobs](https://sms4smile.com/q/img-quotes/802/steve-jobs-307_alternatives_stealing-things-is-everybody-s-problem-w_2741327.jpg)
