Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations. — Steve Jobs Copy Share Image
We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that.… — Steve Jobs Copy Share Image
I'd say we [Apple Inc.] are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the… — Steve Jobs Copy Share Image
We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the… — Steve Jobs Copy Share Image
I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone… — Steve Jobs Copy Share Image
If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter… — Steve Jobs Copy Share Image
The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative… — Steve Jobs Copy Share Image
I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is… — Steve Jobs Copy Share Image
Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and… — Steve Jobs Copy Share Image
My kids accuse me and my wife of being fascists and overly concerned about tech, and they say that none of their… — Steve Jobs Copy Share Image
So we went to Atari and said, 'Hey, we've got this amazing thing, even built with some of your parts, and what… — Steve Jobs Copy Share Image
We had the hardware expertise, the industrial design expertise and the software expertise, including iTunes. One of the biggest insights we have… — Steve Jobs Copy Share Image
It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple… — Steve Jobs Copy Share Image
digital hub (center of our universe) is moving from PC to cloud - PC now just another client alongside iPhone, iPad, iPod… — Steve Jobs Copy Share Image
I met Woz when I was 13, at a friend's garage. He was about 18. He was, like, the first person I… — Steve Jobs Copy Share Image
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as… — Steve Jobs Copy Share Image
I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and… — Steve Jobs Copy Share Image
It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for… — Steve Jobs Copy Share Image
The technology companies don't understand creative things at all. Silicon Valley's view of the creative process in Hollywood is a bunch of… — Steve Jobs Copy Share Image
We have never worried about numbers. In the market place, Apple is trying to focus the spotlight on products, because products really… — Steve Jobs Copy Share Image
We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the… — Steve Jobs Copy Share Image
I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of… — Steve Jobs Copy Share Image
We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is… — Steve Jobs Copy Share Image
You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as… — Steve Jobs Copy Share Image
What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and… — Steve Jobs Copy Share Image
“Apple at the core, its core value, is that we believe that people with passion can change the world for the better.… — Steve Jobs Copy Share Image
What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help… — Steve Jobs Copy Share Image
What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of… — Steve Jobs Copy Share Image
That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not… — Steve Jobs Copy Share Image
Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just… — Steve Jobs Copy Share Image
What's new is this amazingly efficient distribution system for stolen property called the Internet - and no one's gonna shut down the… — Steve Jobs Copy Share Image
You know, you keep on innovating, you keep on making better stuff. And if you always want the latest and greatest, then… — Steve Jobs Copy Share Image
Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right… — Steve Jobs Copy Share Image
We did not enter the search business. Google entered the phone business. Make no mistake they want to kill the iPhone. We… — Steve Jobs Copy Share Image
It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing. — Steve Jobs Copy Share Image
An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple… — Steve Jobs Copy Share Image
But it's a disservice to constantly put things in this radical new light - that it's going to change everything. Things don't… — Steve Jobs Copy Share Image
Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you… — Steve Jobs Copy Share Image
“I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some… — Steve Jobs Copy Share Image
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for… — Steve Jobs Copy Share Image
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. — Steve Jobs Copy Share
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and… — Steve Jobs Copy Share
I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot. — Steve Jobs Copy Share
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have… — Steve Jobs Copy Share
Everything around you that you call life was made up by people that were no smarter than you and you can change it, you… — Steve Jobs Copy Share
“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.” — Steve Jobs Copy Share
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I… — Steve Jobs Copy Share
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop… — Steve Jobs Copy Share
I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience. — Steve Jobs Copy Share
“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human… — Steve Jobs Copy Share
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the… — Steve Jobs Copy Share
“I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the… — Steve Jobs Copy Share
It's rare that you see an artist in his 30s or 40s able to really contribute something amazing. — Steve Jobs Copy Share
We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will… — Steve Jobs Copy Share