Marketing Quotes · Page 89

“Writing a book is like sliding down a rainbow! Marketing it is like trudging through a field of chewed bubblegum on a…

— Betty Dravis

Unless your aim is to deceive, there's not a meaningful distinction between memoir and fiction. They're marketing categories.

— Emily Gould

I don't want to help brand someone else and not have equity or ownership in that company.

— Redman

Sales and marketing need to be joined at the hip, and aligned around the customer.

— Donal Daly

Back in the day I was doing runway, editorial, advertising, spokesmodeling, and public appearances. Those are five different categories.

— Janice Dickinson

Marketing has always been about the same thing - who your customers are and where they are.

— Anonymous

I look up to Martha Stewart, and I love that she has product lines that are true extensions of her brand.

— Tyra Banks

Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.

— David Ogilvy

Consider Brazilian cosmetics brand Natura, which deploys a direct-sales force of more than 718,000. By knocking on doors, it has established a…

— Martin Lindstrom

The key element of success is a product that matches all of what you've done in your message and your marketing, and…

— Ricardo Guadalupe

Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out…

— Mitch Lasky

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their…

— Simon Mainwaring

Hollywood changed to become a more marketing-driven Hollywood, where people who are running the studios are more like marketing people, and they…

— Alexandre Aja

When we first started Marquis Jet back in 2001, one of our first goals was to try to break into the Hollywood…

— Jesse Itzler

“People embrace those who challenge the status quo. Those who win brand themselves against the tiresome mundane noise. They are the new…

— Anonymous

I think a lot of what we want to do with both the product we're building and the brand is help people…

— Evan Sharp

Consumers are taking ownership of brands, and their referral power is priceless.

— Erik Qualman

“Your skills will aid you to define your brand. Your brand determines who leads you and who you lead.”

— Israelmore Ayivor

It's up to you to define your own brand of leadership and your own version of success.

— Peggy Johnson

Marketing and press kicks up dust. It gets in your eye, and then you’re not focusing on the product.

— Jan Koum

You can't say there shouldn't be marketing and (that) marketing is a bad thing.

— Paula Scher

Think big and don't listen to people who tell you it can't be done. Life's too short to think small.

— Tim Ferriss

You market when you hire and when you fire. You market when you call tech support, and you market every time you…

— Seth Godin

Being a writer now is about so much more than writing. There's publishing, touring, marketing, web presence.

— James Frey

“Creating something is only half the battle. The other half is finding people who care about it.”

— Ramsey Isler

I started noticing a lot of big companies are bored with ads; they feel sort of lost in the advertising world. They're…

— Gavin McInnes

Advertising is our printed salesman. It may not be pretty, but it has to be true.

— William Wrigley, Jr

Advertising has always been the Peck's Bad Boy of American business urging us to buy things we probably don't need and often…

— Andrew Hacker

“The word love has been so abused by publicity and advertisements that we no longer know really what it means.”

— Jean Vanier

If you hold on to the negative, there is no room for the positive to come into your life.

— Randy Gage

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

— Erik Qualman

“Your public profile represents your brand. It is your business. If you do not have anything that adds value, leave it out.”

— Lisa Goldin

“Old-school marketing is based on persuasion; new marketing is based on invitation.”

— Chris Guillebeau

When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the…

— Rain Dove

What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

— Al Ries

They were checking us so closely, I could tell what brand of deodorant they were using.

— Gary Dornhoefer

Supreme wasn't meant to be a brand... It's a good name, but it's a difficult one to trademark.

— James Jebbia

It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.

— Martin Sorrell

I think it is fair to say that the end goal might be a demand yet your focus when building brands should…

— Martin Lindstrom

The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.

— Lee Clow