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Marketing Quotes by Seth Godin

88 Marketing quotes by Seth Godin

All Marketing quotes Seth Godin’s page

Marketing is painted as a tool for change and honest storytelling. The quotes say a product must be remarkable, not just safe, and that real content should spark conversation rather than repeat ads. They also stress adapting, inventing, and sometimes letting go of old ideas.

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The future of marketing is leadership

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Why waste a sentence saying nothing?

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Good marketers measure.

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Content marketing is the only marketing left

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Good marketers tell a story.

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Mass marketing means appealing to the masses which means appealing to the average.

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Market-driven design builds the success of the product's marketing into the product itself.

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Authenticy in marketing is telling a story people want to hear.

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If you can't sell to 1 in 1000, why market to a million?

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Anticipated, personal, and relevant advertising always does better than unsolicited junk.

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Products that are remarkable get talked about.

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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

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Marketing is a contest for people's attention.

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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her…

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Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing…

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Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you…

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In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.

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You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you…

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Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive.…

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If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a…

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“Marketing is the name we use to describe the promise a company makes, the story it tells, the authentic way it delivers…

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Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves…

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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to…

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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates…

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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their…

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Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure…

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Everyone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have…

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What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks,…

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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will…

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The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from…

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I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on…

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If you're remarkable, then it's likely that some people won't like you. That's part of the definition of remarkable. Nobody gets unanimous…

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Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many…

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“Direct marketers, of course, realize that measurement is the key to success. Figure out what works, and do it more! Mass marketers…

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The conversation is happening about your brand whether you're a part of it or not.

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You can game the social media in the short run, but not for long.

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Finding new ways, more clever ways to interrupt people doesn't work.

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Marketing management is now tribal leadership.

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By definition, remarkable things get remarked upon

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The cost of being wrong is less than the cost of doing nothing.

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More by Seth Godin

“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to…

Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most…

The easier it is to quantify, the less it's worth.

Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.

Leadership is a choice. It's the choice not to do nothing.

The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps…

I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…

Be relentlessly generous, without focusing on when it will come back to you.

The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.

Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find…

Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better…

“Life is actually far better than it is in the movies. And it takes longer.”

I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's…

The mirror we hold up to the person next to us is one of the most important pictures she will ever see.

If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're…