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Customer Quotes by Seth Godin

47 Customer quotes by Seth Godin

All Customer quotes Seth Godin’s page

Seth Godin says marketing is about inventing a product, shaping its story, and delivering on its promise. He argues that a marketer must constantly adapt, discard old ideas, and test new edges to succeed. He also warns against chasing overnight fame and listening to early critics.

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Choose your customers, choose your future.

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Good marketers measure.

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Everyone is not your customer.

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Marketing is a contest for people's attention.

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The conversation is happening about your brand whether you're a part of it or not.

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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

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Don't find customers for your products, find products for your customers.

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If you want customers to hear about you, make something worth talking about.

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Your best customers are worth far more than your average customers.

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Great marketers don't make stuff. They make meaning.

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The only purpose of customer service is to change feelings.

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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most…

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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

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Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a…

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One way to sell a consumer something in the future is simply to get his or her permission in advance.

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If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a…

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“Marketing is the name we use to describe the promise a company makes, the story it tells, the authentic way it delivers…

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Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you…

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Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing…

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A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist…

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Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure…

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“People have come to the erroneous conclusion that if they’re not willing to start something separate, world-changing, and risky, they have no…

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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates…

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We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What…

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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing…

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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to…

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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting…

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The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from…

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The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have…

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“Direct marketers, of course, realize that measurement is the key to success. Figure out what works, and do it more! Mass marketers…

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Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many…

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Marketing is no longer about the stuff that you male, but about the stories you tell.

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Making promises and keeping them is a great way to build a brand.

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The best marketing strategy is to destroy your industry before your competition does.

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Permission marketing is marketing without interruptions.

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A brand that stands for what all brands stand for stands for nothing much.

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A customer is never out of warranty, even if his product is.

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Marketing management is now tribal leadership.

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You market when you hire and when you fire. You market when you call tech support, and you market every time you…

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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

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More by Seth Godin

“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to…

Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most…

The easier it is to quantify, the less it's worth.

Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.

Leadership is a choice. It's the choice not to do nothing.

The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps…

I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…

Be relentlessly generous, without focusing on when it will come back to you.

The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.

Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find…

Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better…

“Life is actually far better than it is in the movies. And it takes longer.”

I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's…

The mirror we hold up to the person next to us is one of the most important pictures she will ever see.

If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're…