Selling to people who actually want to hear from you is more effective than interrupting strangers who don't. — Seth Godin Copy Share Image
By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the… — Seth Godin Copy Share Image
“The relentless act of invention and innovation and initiative is the best marketing asset.” — Seth Godin Copy Share Image
“The old rule was this: CREATE SAFE, ORDINARY PRODUCTS AND COMBINE THEM WITH GREAT MARKETING. The new rule is: CREATE REMARKABLE PRODUCTS… — Seth Godin Copy Share Image
If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead. — Seth Godin Copy Share Image
Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts. — Seth Godin Copy Share Image
Marketing is the art of seeing (and then creating) what might be interesting to more than our friends — Seth Godin Copy Share Image
What people want is the extra, the emotional bonus they get when they buy something they love. — Seth Godin Copy Share Image
“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to… — Seth Godin Copy Share
Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most… — Seth Godin Copy Share
Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman. — Seth Godin Copy Share
The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps… — Seth Godin Copy Share
I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third… — Seth Godin Copy Share
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies. — Seth Godin Copy Share
Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find… — Seth Godin Copy Share
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better… — Seth Godin Copy Share
I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's… — Seth Godin Copy Share
The mirror we hold up to the person next to us is one of the most important pictures she will ever see. — Seth Godin Copy Share
If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're… — Seth Godin Copy Share
