James Jebbia

I don't really care what a designer has to say.

— James Jebbia

I'm not a DJ, I'm not a scenester.

— James Jebbia

Fashion people are picky.

— James Jebbia

I've never considered Supreme to be a fashion company, or myself a designer.

— James Jebbia

I'm influenced a lot by Chanel and by what Karl Lagerfeld has done.

— James Jebbia

Our business is as good as any high-end designer. We do good because we make good things.

— James Jebbia

Young people - and skaters - are very, very open-minded.

— James Jebbia

The skateboarders are snobbier - their look is much cleaner than ravers'.

— James Jebbia

I know what Stone Island means to a lot of people in England and Europe.

— James Jebbia

My approach has always been to make things we were proud of.

— James Jebbia

I much prefer if someone buys something from us that they plan on wearing it and not selling.

— James Jebbia

Ever since September 11, I've been quite conservative in what we've ordered. We've never really been supply-demand anyway.

— James Jebbia

I think a lot of brands reach a point where they say, 'We kind of have a formula - we've got it…

— James Jebbia

Oftentimes you'll see pictures from fashion shows and all the models outside the show in their real clothes are wearing brands like…

— James Jebbia

A big shop in Manhattan would feel like we were betraying our roots. And we're not just going to open a bunch…

— James Jebbia

I still feel like we're a skate brand - it doesn't mean we can't present our stuff well. It doesn't mean that…

— James Jebbia

We just want to grow at a reasonable pace. Supreme hasn't changed for 20 years, and that feels very simple to me.

— James Jebbia

I'd always loved what went on in skateboarding. I'd never skated myself, but I loved the graphics - I really liked the…

— James Jebbia

I don't want to dumb anything down, and I think people appreciate that. Even if it's not their cup of tea.

— James Jebbia

My thing has always been that the clothing we make is kind of like music. There are always critics that don't understand…

— James Jebbia

I came over here with $100; it was 1983 and I just ended up staying. New York at that time was very…

— James Jebbia

I've seen a lot of brands fail because they went, 'Hey, look, we're from New York, and that's what we're all about.'…

— James Jebbia

I'm not really concerned if people have this purist view of the New York Supreme thing. If they think opening our shop…

— James Jebbia

A lot of people dismiss what we do. They think, 'Well, it's skate, so it's got to be, like, big baggy pants,…

— James Jebbia

We're not trying to be everything for everybody. We're not trying to please the masses.

— James Jebbia

It really doesn't matter what you've done in the past. We just don't rest on our laurels.

— James Jebbia

Supreme wasn't meant to be a brand... It's a good name, but it's a difficult one to trademark.

— James Jebbia

When I do read something about a designer it doesn't alter my thoughts about their collection when I see it in person.

— James Jebbia

We were making clothes for that New York skater, who is a picky kind of person with good taste He may look…

— James Jebbia

We can have a leather jacket for $1,500, and if it's a good value, young people will understand that. But we also…

— James Jebbia

We just want to make really great-looking clothes that are well-made, fit well... that you can skate in.

— James Jebbia

We don't want people to think of Supreme as this hard-to-get, exclusive brand. We're a brand of the people.

— James Jebbia

As a small brand, we do it all. We don't need an investor. We would never go anywhere or do anything where…

— James Jebbia

We're going to make the product as good as we can, and we're going to try to put it out as reasonably…

— James Jebbia

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

— James Jebbia

Ralph Lauren... Ralph is somebody that doesn't change with trends and has just kept it up and gotten better and better. That's…

— James Jebbia

We were one of the first to say, 'Let's make a really nice shirt for skaters and let's make it really well.'…

— James Jebbia

I don't wish for anybody to go out of business, but I think there are far too many things in New York…

— James Jebbia

People should know that the idea of legal fakes is a complete farce. It would be sad if a new generation thinks…

— James Jebbia

I feel a very important factor to our longevity is that, over the years, we have managed to create our own unique…

— James Jebbia