I know what Stone Island means to a lot of people in England and Europe. — James Jebbia Copy Share Image
I don't want to dumb anything down, and I think people appreciate that. Even if it's not their cup of tea. — James Jebbia Copy Share Image
We can have a leather jacket for $1,500, and if it's a good value, young people will understand that. But we also… — James Jebbia Copy Share Image
We don't want people to think of Supreme as this hard-to-get, exclusive brand. We're a brand of the people. — James Jebbia Copy Share Image
Any brand in the world wants to make desirable product. But we don't shove it down people's throats. — James Jebbia Copy Share Image
People should know that the idea of legal fakes is a complete farce. It would be sad if a new generation thinks… — James Jebbia Copy Share Image
When we opened in Paris, we opened in the Marais. And when we opened in London, it was in Soho. These aren't,… — James Jebbia Copy Share Image
My thing has always been that the clothing we make is kind of like music. There are always critics that don't understand… — James Jebbia Copy Share Image
I'm not really concerned if people have this purist view of the New York Supreme thing. If they think opening our shop… — James Jebbia Copy Share Image
A lot of people dismiss what we do. They think, 'Well, it's skate, so it's got to be, like, big baggy pants,… — James Jebbia Copy Share Image
Supreme wasn't meant to be a brand... It's a good name, but it's a difficult one to trademark. — James Jebbia Copy Share
We were one of the first to say, 'Let's make a really nice shirt for skaters and let's make it really well.' We don't… — James Jebbia Copy Share
Ralph Lauren... Ralph is somebody that doesn't change with trends and has just kept it up and gotten better and better. That's what we… — James Jebbia Copy Share
I much prefer if someone buys something from us that they plan on wearing it and not selling. — James Jebbia Copy Share
It really doesn't matter what you've done in the past. We just don't rest on our laurels. — James Jebbia Copy Share
I still feel like we're a skate brand - it doesn't mean we can't present our stuff well. It doesn't mean that when you… — James Jebbia Copy Share
I think the reason that we do things the way we do is because we respect the customer. And I don't look at what… — James Jebbia Copy Share
We just want to grow at a reasonable pace. Supreme hasn't changed for 20 years, and that feels very simple to me. — James Jebbia Copy Share
I'm not really concerned if people have this purist view of the New York Supreme thing. If they think opening our shop in Paris… — James Jebbia Copy Share
We don't want people to think of Supreme as this hard-to-get, exclusive brand. We're a brand of the people. — James Jebbia Copy Share
We're not trying to be everything for everybody. We're not trying to please the masses. — James Jebbia Copy Share
When we opened in Paris, we opened in the Marais. And when we opened in London, it was in Soho. These aren't, like, edgy… — James Jebbia Copy Share
Our business is as good as any high-end designer. We do good because we make good things. — James Jebbia Copy Share
