Martin Lindstrom

[Logo] is an encapsulation of an emotion.

— Martin Lindstrom

Rituals build brands.

— Martin Lindstrom

The enemy shapes the brand.

— Martin Lindstrom

Remember, that the logo is really the dot on top of the i.

— Martin Lindstrom

“In some instances, I’ve found that executives don’t even use their own products.”

— Martin Lindstrom

The world's holy texts are built on ancient oral traditions.

— Martin Lindstrom

Sex doesn't sell anything other than itself

— Martin Lindstrom

“the more physical touching there is among people, the healthier the country is”

— Martin Lindstrom

Thus ideas like subliminal advertising today rarely works and or even exists.

— Martin Lindstrom

Imagine Pepsi without Coke. Impossible, right?

— Martin Lindstrom

A global brand building strategy is, in reality, a local plan for every market.

— Martin Lindstrom

A competitor is a valuable foil that unites a company from within and pushes the brand's boundaries.

— Martin Lindstrom

The cornerstone of religion, a clear vision can inspire great action and firm conviction.

— Martin Lindstrom

We're all obsessed with our smartphones and thus really don't see anything around us.

— Martin Lindstrom

“The sensory branding of the Singapore Girl reached its zenith by the end of the 1990s, when Singapore Airlines introduced Stefan Floridian…

— Martin Lindstrom

“When people cry, it creates a “bookmark” in their brains—it is a moment, or experience, they are unlikely to forget.”

— Martin Lindstrom

Branding is not about what something says or what it means, but how it makes us feel.

— Martin Lindstrom

“If a living place can be likened to a city, the art on the wall, or the lack of art, is the…

— Martin Lindstrom

“When you surrender to apprehension, or worry, or nerves, you effectively place a filter over your senses and are no longer able…

— Martin Lindstrom

The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become…

— Martin Lindstrom

“In every other country across the world, guests staying at a hotel are free to open the windows in their rooms, with…

— Martin Lindstrom

“Americans, I’d learned, walked less than any other industrialized nation on earth, with the average US native taking 5,117 steps daily compared…

— Martin Lindstrom

“BRICS nations—a widely used acronym referring to the developing countries of Brazil, Russia, India, China and South Africa—are often treated as indistinguishable,…

— Martin Lindstrom

If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to…

— Martin Lindstrom

Once such emotional engagement has been created - demand will always follow - yet one could say the "side product of your…

— Martin Lindstrom

“With 70 percent accuracy, my source tells me, software can assess how people feel based on the way they type, and the…

— Martin Lindstrom

Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate…

— Martin Lindstrom

“If someone crushes a tube of toothpaste and tosses it away capless, experience tells me they are prudent about saving money, though…

— Martin Lindstrom

“Russia’s biggest downside, for me at least, is its lack of color. Being in Russia is like breathing different oxygen, and I…

— Martin Lindstrom

“Denmark shows up regularly on magazine and online lists as “the happiest nation on earth,” yet every year tens of thousands of…

— Martin Lindstrom

“What do the sports we love the most say about us? A study carried out by Mind Lab surveyed 2,000 UK adults…

— Martin Lindstrom

“On a larger cultural level, where we live also determines our timeliness. For example, in Australia, you can be assured that your…

— Martin Lindstrom

“Paris Syndrome” affects roughly a dozen Japanese tourists every year, who arrive in Paris bearing romantic expectations of the French capital, but…

— Martin Lindstrom

“men and women have two ages: a chronological age, and an emotional age they feel inside. (I’ll explore this subject in more…

— Martin Lindstrom

“interview 14 leaders from religions including Protestantism, Catholicism, Buddhism and Islam in an attempt to figure out the ten characteristics their faiths…

— Martin Lindstrom

“communities come together in the face of conflict and disagreement.”

— Martin Lindstrom

If we define value as emotions - and emotional engagement...i.e. love!

— Martin Lindstrom

The reality is that a brand can no longer afford to be "friends with everyone."

— Martin Lindstrom

“90 percent of all Gillette shavers are bought by women for the men in their lives”

— Martin Lindstrom

Brands must make use of the inclination of consumers to be persuaded by friends.

— Martin Lindstrom