Life hands us a lot of hard choices, and other people can help us more than we might realize. We often think… — Sheena Iyengar Copy Share Image
There are times when the presence of more choices can make us choose things that are not good for us. For me… — Sheena Iyengar Copy Share Image
I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one… — Sheena Iyengar Copy Share Image
When I was in Russia I found that I thought I was going to give these people that I was interviewing a… — Sheena Iyengar Copy Share Image
“when people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are… — Sheena Iyengar Copy Share Image
People don't put as much of an emphasis in expanding their choices, so that, you know, one of the things that I… — Sheena Iyengar Copy Share Image
You know, like, none of us would choose - no matter where we are in the world - would choose to you… — Sheena Iyengar Copy Share Image
I mean we know that some choice makes you better off than no choice. Now do we get better off if we… — Sheena Iyengar Copy Share Image
People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered… — Sheena Iyengar Copy Share Image
“Why is choice powerful, and where does its power come from? Do we all choose in the same way? What is the… — Sheena Iyengar Copy Share Image
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire… — Sheena Iyengar Copy Share Image
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually… — Sheena Iyengar Copy Share Image
If we ask for more and more material for the construction, i.e. more and more choice, we're likely to end up with… — Sheena Iyengar Copy Share Image
I think I was always informally thinking about choice from when I was a very young child because I was born to… — Sheena Iyengar Copy Share Image
I don't know if I approach choice any differently than the sighted people do, but what I am very cognizant of is… — Sheena Iyengar Copy Share Image
First-generation children were strongly influenced by their immigrant parents approach to choice. For them, choice was not just a way of defining… — Sheena Iyengar Copy Share Image
[Americans] think that choice, as seen through the American lens, best fulfills an innate and universal desire for choice in all humans.… — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that… — Sheena Iyengar Copy Share Image
Now if you expand their choice set. Say you give them 20 different speed dates, everything goes out the window. Everybody starts… — Sheena Iyengar Copy Share Image
“One could even argue that we have a duty to create and pass on stories about choice because once a person knows… — Sheena Iyengar Copy Share Image
What leads us astray is confusing more choices with more control. Because it is not clear that the more choices you have… — Sheena Iyengar Copy Share Image
If you have the feeling of choice, if you feel free, you will be better off. And when I say better off… — Sheena Iyengar Copy Share Image
I mean we might even go to war as to whether we love Coke or Pepsi and our whole identity is wrapped… — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that… — Sheena Iyengar Copy Share
“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price… — Sheena Iyengar Copy Share
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live… — Sheena Iyengar Copy Share
You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give… — Sheena Iyengar Copy Share
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi… — Sheena Iyengar Copy Share
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to… — Sheena Iyengar Copy Share
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. — Sheena Iyengar Copy Share
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves… — Sheena Iyengar Copy Share
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store… — Sheena Iyengar Copy Share
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. — Sheena Iyengar Copy Share
So gut tells you "How do I feel about this right now?" It doesn't tell me how I feel about it tomorrow or even… — Sheena Iyengar Copy Share
I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One… — Sheena Iyengar Copy Share
Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer. — Sheena Iyengar Copy Share
![“[Americans] think that choice, as seen through the American lens, best fulfills an innate and universal desire for choice in all humans. Unfortunately, these beliefs are based on assumptions that don't always hold true in many countries, in many cultures.” quote by Sheena Iyengar](https://sms4smile.com/q/img-quotes/06a/sheena-iyengar-2596_assumption_americans-think-that-choice-as-seen-thro_2472086.png)
