Cognition Quote by Zuzana Licko

There was a time when most people had a choice between two kinds of personal communication, handwriting or using a typewriter. Today, people are…

— Michael Bierut

Easy reading is damn hard writing. But if it's right, it's easy. It's the other way round, too. If it's slovenly written, then it's…

— Maya Angelou

Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new font to be successful,…

— Stanley Morison

Type is saying things to us all the time. Typefaces express a mood, an atmosphere. They give words a certain coloring.

— Rick Poynor

Easy reading requires hard writing,

— Anthony Trollope

In general, what is written must be easy to read and easy to speak; which is the same.

— Aristotle

Writing can come naturally to some. Still, when it comes to good writing, this is true: Easy reading is damn hard writing.

— Nathaniel Hawthorne

The studies I've seen about readability and legibility tend to focus on a specific set of metrics: size, not just the point size, but…

— Michael Bierut

Easy reading is damn hard writing.

— Nathaniel Hawthorne

Easy writing makes hard reading.

— Ernest Hemingway

Anyone who uses Helvetica knows nothing about typefaces.

— Wolfgang Weingart

There is no doubt that it is more difficult to read and more difficult to write but I still manage.

— Colleen McCullough