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Business success Quote by Zig Ziglar

“Selling is essentially transference of feeling.” quote by Zig Ziglar
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“Selling is essentially transference of feeling.”

Zig Ziglar

About This Quote

Source Book: Secrets of Closing the Sale, 1984

Selling transfers emotions; understanding feelings drives successful persuasion.

In simple terms: Sales is about moving feelings.

Key Takeaway

Connect emotionally with customers.

Themes

sales emotions communication

Mood

enthusiastic practical

Type

motivational inspirational

When to use this quote

  • retail
  • business development
  • client meetings

Key Concepts

psychology persuasion

Questions to Reflect On

  • How can you balance emotion and information?
  • What techniques reveal customer feelings?
A Different Perspective

Overemphasis on emotion can ignore product facts.

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