Business success Quote by Zig Ziglar
“Selling is essentially transference of feeling.”
About This Quote
Source Book: Secrets of Closing the Sale, 1984
Selling transfers emotions; understanding feelings drives successful persuasion.
In simple terms: Sales is about moving feelings.
Connect emotionally with customers.
Themes
Mood
Type
When to use this quote
- retail
- business development
- client meetings
Key Concepts
Questions to Reflect On
- How can you balance emotion and information?
- What techniques reveal customer feelings?
Overemphasis on emotion can ignore product facts.