Books Quote by William Safire
“Never look for the story in the 'lede.' Reporters are required to put what's happened up top, but the practiced pundit places a nugget of news, even a startling insight, halfway down the column, directed at the politiscenti. When pressed for time, the savvy reader starts there.”
About This Quote
Source Book: The New York Times Style Guide, 1999
Journalists should lead with facts, not narrative hooks; readers often skip to the top for essential info.
In simple terms: Put facts first, not stories.
Key Takeaway
Prioritize key information.
Themes
journalism
writing
readership
Mood
pragmatic
critical
Type
instructional
analytical
When to use this quote
- breaking news
- press releases
- media analysis
- editorial meetings
Key Concepts
inverted pyramid
news values
Questions to Reflect On
- How does placement affect story impact?
- Do you prefer facts or narrative first?
A Different Perspective
Readers may miss deeper insights placed later.
