Apples Quote by will.i.am

Apple is a company that understands music.

— Jimmy Iovine

Music companies are not technology companies any more than technology companies are music companies. They're really different from each other.

— Steve Jobs

I'd say we [Apple Inc.] are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the music business…

— Steve Jobs

It's understandable that the music companies that are comprised of people that are successful by making good creative decisions - they have to decide…

— Steve Jobs

Too often, the music business allowed third-party companies to innovate for us - and that simply does not work anymore.

— Jimmy Iovine

It might take some here and there, but Apple's market share in the global computer business has really shrunk pretty far, and where they've…

— Kevin Rollins

Music's always been at the heart of Apple. It's deep in our DNA. We've sold Macs to musicians since the beginning of Macs.

— Tim Cook

We created Apple Music to make finding the right music easier for everyone - men and women, young and old.

— Jimmy Iovine

That's not easy to find in a corporate world, somebody who cares about music.

— Michael Penn

Apple, of all the global tech companies, was the one that understood why artists make things.

— Jimmy Iovine

It's going to be an interesting dilemma for certain corporations. They've worked so hard to make themselves important in the way music goes out…

— Paul Morley

Most of the musicians that I know almost to the man everybody uses Apple computers. They've thought of the steps that you're going to…

— Mike Shinoda