Bottom line Quote by Travis Knight

Brands should think of themselves not as storytellers but storybuilders. We plant seeds of content and let our community build on it.

— Amy Pascal

I firmly believe brand stories are complex and multilayer.

— Bozoma Saint John

The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle behind…

— Lewis Howes

Great brands and great businesses have to be great storytellers, too. We have to tell stories - emotive, compelling stories - and even more…

— Angela Ahrendts

“Corporate & personal branding both require storytelling to be captivating. Stories provide context, meaning & the opportunity for relationship.”

— Ryan Lilly

Companies thrive on the basis of the stories they tell.

— Jay Abraham

Telling stories on behalf of brands is what I've done all my life.

— Lee Clow

Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your…

— Lewis Howes

But the general audience, if you want to grow your audience you need to tell stories, you need to have characters, and that's how…

— Eli Drake

From my point of view, what I really like, what I think is really terrific about my work, is that the company's had the…

— Fred DeLuca

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.

— Jay Baer

Great brands are like great stories. And every story has a beginning, a middle, and an end. And our job is to make sure…

— Kevin Plank