Appeals Quote by Tony Dungy
“Others first. Whatever your corporate mission, paint a clear and compelling picture that others can understand and embrace. State your mission in terms that appeal to your team's best instincts. Persuade and empower as if you are leading and mentoring volunteers.”
About This Quote
Source Book: The Tony Dungy Playbook, Tony Dungy, 2015
Effective leadership starts by clearly communicating a compelling mission that resonates with people’s innate motivations, treating them as volunteers.
In simple terms: Lead by inspiring shared purpose.
Key Takeaway
Craft a clear, motivating mission.
Themes
leadership
motivation
communication
teamwork
volunteerism
Mood
inspirational
strategic
Type
motivational
leadership
When to use this quote
- team meetings
- project launches
- coaching sessions
- community organizing
Key Concepts
organizational behavior
vision casting
empowerment
Questions to Reflect On
- How can you align mission with individual values?
- What language best sparks collective enthusiasm?
A Different Perspective
People may resist if mission feels imposed.
![“I like [Barak] Obama. I like him. So how far does rationality help to persuade anybody? You know, I'm not so sure.” quote by George Saunders](https://sms4smile.com/quotes/img-quotes/da0/george-saunders-317_barak-obama_i-like-barak-obama-i-like-him-so-how-far_87954.jpg)
