Most corporate mission statements are worthless. They consist largely of pious platitudes such as: "We will hold ourselves to the highest standards… — Russell L. Ackoff Copy Share Image
I've seen how important this concept is in business. To be truly successful, companies need to have a corporate mission that is… — Marc Benioff Copy Share Image
Others first. Whatever your corporate mission, paint a clear and compelling picture that others can understand and embrace. State your mission in… — Tony Dungy Copy Share Image
