Back Quote by Tommy Hilfiger
“We are going back to our roots by cultivating new unsigned talent who otherwise might go unnoticed.”
About This Quote
Source Press Release: Brand Strategy Announcement, 2023
The company returns to its origins by supporting emerging, unnoticed talent, emphasizing authenticity and fresh perspectives.
In simple terms: They focus on discovering hidden talent to stay true to their roots.
Key Takeaway
Invest in new voices to keep the brand authentic.
Themes
authenticity
innovation
talent development
heritage
Mood
optimistic
strategic
Type
business
inspirational
When to use this quote
- fashion shows
- talent scouting
- marketing campaigns
- product launches
Key Concepts
brand identity
market differentiation
creative incubation
Questions to Reflect On
- How can the brand maintain relevance while honoring its roots?
- What risks exist in focusing on unsigned talent?
A Different Perspective
Balancing new talent with established brand expectations can be tricky.
