Apple Quote by Steven Levy
“Is it possible for Apple or anyone else to rule in the mobile realm the way Microsoft did on the desktop? The way to do this is to go mass-market with a device that can do anything the others can do.”
About This Quote
Source Article: “The Mobile Future” in Wired, 2005
Apple could dominate mobile by offering a versatile, mass‑market device, mirroring Microsoft’s desktop success.
In simple terms: Apple needs a universal device.
Key Takeaway
Build an all‑in‑one mobile platform.
Themes
technology
competition
strategy
Mood
analytical
optimistic
Type
business
strategic
When to use this quote
- product design
- business planning
- consumer adoption
Key Concepts
market dynamics
platform ecosystems
innovation
Questions to Reflect On
- Is a single device truly universal?
- What trade‑offs arise from “anything” capability?
A Different Perspective
Mass‑market may dilute brand exclusivity.
![“Ideas... [are] like babies - everything about their environment [says] they shouldn't exist. But they do. You can't dwell on problems too early, or they will swamp the virtues and you will decide not to do the project. (Attributed to Mike Jones)” quote by Steven Levy](https://sms4smile.com/quotes/img-quotes/2ff/steven-levy-7030_business_ideas-are-like-babies-everything-about-t_178034.jpg)
