Apple Quote by Steven Levy

Everyone knows that Apple crushed Microsoft in the mobile era. But it was exactly the opposite in the PC Wars of the 1980s and…

— Walt Mossberg

One of the ways that Microsoft beat Apple way back in the day was that they were a lot more open; today, in the…

— Jimmy Wales

In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to…

— Wesley Morris

It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years.…

— Steve Jobs

With the iPod - Apple's first successful stab at market dominance - Apple had begun with a high price but quickly dropped it.

— Steven Levy

“the course of time, all of Apple’s competitors lost their WHY. Now all those companies define themselves by WHAT they do: we make computers.…

— Simon Sinek

I've never owned an Apple product. I like the fact that PCs are open architecture and not locked down like Apple products. I feel…

— Oren Peli

I believe there's plenty of market for each; we're talking about an ecosystem that is going to support billions of devices, so a competitive…

— Aaron Levie

My guess is that Apple won't just pass Microsoft in market capitalization, but will go way beyond it.

— John Sculley

The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has…

— Steve Jobs

I don't really think anything Microsoft does puts pressure on Apple.

— Tim Cook

“Apple’s graphical user interface. Just as Jobs was being eased out of Apple in 1985, John Sculley had struck a surrender deal: Microsoft could…

— Walter Isaacson