Audience Quote by Steve Gaynor
“When you're working on a game that has a budget of tens of millions of dollars and you have to sell millions and millions and millions of copies to break even, you have a lot more layers between you and the audience. You have a marketing department, and there's a different marketing department for every continent, and the parent company has stockholders, and all that kind of stuff.”
About This Quote
Source Interview: Game Development Podcast, 2020
Large budgets create many intermediaries, distancing creators from players and adding pressure to sell massive copies to break..
In simple terms: Big budgets add layers between creators and audience.
Focus on core audience and clear value.
Themes
Mood
Type
When to use this quote
- game launch
- investor presentations
- marketing strategy
- budget planning
Key Concepts
Questions to Reflect On
- How can creators maintain direct player connection?
- What strategies reduce stakeholder pressure?
Complex structures can dilute creative vision.