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Audience Quote by Steve Gaynor

“When you're working on a game that has a budget of tens of millions of dollars and you have to sell millions and millions and millions of copies to break even, you have a lot more layers between you and the audience. You have a marketing department, and there's a different marketing department for…” quote by Steve Gaynor
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“When you're working on a game that has a budget of tens of millions of dollars and you have to sell millions and millions and millions of copies to break even, you have a lot more layers between you and the audience. You have a marketing department, and there's a different marketing department for every continent, and the parent company has stockholders, and all that kind of stuff.”

Steve Gaynor

About This Quote

Source Interview: Game Development Podcast, 2020

Large budgets create many intermediaries, distancing creators from players and adding pressure to sell massive copies to break..

In simple terms: Big budgets add layers between creators and audience.

Key Takeaway

Focus on core audience and clear value.

Themes

budget marketing stakeholder pressure audience distance

Mood

strategic analytical

Type

industry insight business analysis

When to use this quote

  • game launch
  • investor presentations
  • marketing strategy
  • budget planning

Key Concepts

economics risk management production pipelines

Questions to Reflect On

  • How can creators maintain direct player connection?
  • What strategies reduce stakeholder pressure?
A Different Perspective

Complex structures can dilute creative vision.

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