Approach Quote by Steve Gaynor
“The kind of approach that inspires me is taking what you've built and figuring out how to turn it into a new experience by expanding it smartly. The challenge is figuring out what's the best way to do that without totally jumping off of a cliff.”
About This Quote
Source Interview: Podcast “Design Thinking Today”, 2020
Innovation involves iterating on existing work, expanding it thoughtfully while managing risk.
In simple terms: Build on what you have, but do it carefully.
Iterate and expand responsibly.
Themes
Mood
Type
When to use this quote
- startup pivots
- software updates
- product redesign
- creative workshops
Key Concepts
Questions to Reflect On
- What criteria determine when to expand a product?
- How can you test ideas without full commitment?
Risk of over‑extension leading to failure.