Better place Quote by Stephen Schneider
“We are not just scientists, but human beings as well. Like most people we’d like to see the world a better place, which in this context translates into our working to reduce the risk of potentially disastrous climatic change. To do that we need to get some broad-based support, to capture the public’s imagination. That, of course, entails getting loads of media coverage. So we have to offer up scary scenarios, make simplified, dramatic statements, and make little mention of any doubts we might have.”
About This Quote
Source Speech: Climate communication talk, 2015
Scientists must use vivid, dramatic messages to capture public attention, even if it means simplifying or omitting uncertainties.
In simple terms: Use dramatic storytelling to engage people on climate.
Key Takeaway
Craft compelling narratives to inspire action.
Themes
communication
climate change
media
public engagement
Mood
cautious
thoughtful
Type
informative
persuasive
When to use this quote
- policy advocacy
- public talks
- media campaigns
- education programs
Key Concepts
risk perception
storytelling
media strategy
Questions to Reflect On
- What are the risks of exaggerating climate threats?
- How can we balance urgency with honesty?
A Different Perspective
Simplification can mislead and erode trust if facts are omitted.
![“Go back and read Sinclair Lewis - It Can't Happen Here or Babbitt. For a guy or girl who's going to do an hour of political comedy, it might be a little rough, sure. But I think if you're spending 10 minutes or less, and you're talking about - not necessarily [Donald Trump] but his supporters and…” quote by David Cross](https://sms4smile.com/quotes/img-quotes/55e/david-cross-3386_all-kinds_go-back-and-read-sinclair-lewis-it-can-t_989673.jpg)
