Able Quote by Stella McCartney
“Running is a huge category for us. To be able to run to work and have lightweight, breathable, windproof materials you can chuck in your bag that work on technical level but also on a lifestyle level are really important to me. I work out - and I think most people do - and I want to encourage women and inspire them in a way that fits in with their lifestyle.”
About This Quote
Source Interview: Fashion Talk, Stella McCartney, 2023
She emphasizes versatile, technical apparel that blends performance with everyday style, especially to empower women.
In simple terms: Blend performance gear with daily life to empower women.
Design functional fashion for active lifestyles.
Themes
Mood
Type
When to use this quote
- commuting
- gym workouts
- travel
- outdoor activities
Key Concepts
Questions to Reflect On
- How can brands keep tech fabrics affordable?
- What design features most inspire women?
Balancing high performance with casual wear can be costly.