Communication Quote by Sheiley E. Taylor
““if the audience is receptive to changing a habit, the communication should include only favorable points, but if the audience is not inclined to accept the message, the communication should discuss both sides of the issue (pointing out its risk while acknowledging and rebutting its pleasurable effects).””
About This Quote
Source Academic paper: Persuasive communication strategies, 2018
When audiences are open, highlight benefits; when resistant, present balanced risks and pleasures.
In simple terms: Tailor messages to audience openness.
Key Takeaway
Adapt communication style.
Themes
communication
psychology
persuasion
Mood
strategic
pragmatic
Type
educational
professional
When to use this quote
- marketing
- public health campaigns
- education
Key Concepts
risk perception
behavior change
Questions to Reflect On
- How can you gauge audience openness?
- When to use balanced arguments?
A Different Perspective
Risk may cause resistance if overemphasized.
