Always Quote by Sendhil Mullainathan
“January is always a good month for behavioral economics: Few things illustrate self-control as vividly as New Year's resolutions. February is even better, though, because it lets us study why so many of those resolutions are broken.”
About This Quote
Source Article: Behavioral Economics Review, 2022
Highlights January and February as natural experiments for studying self‑control and resolution adherence.
In simple terms: New Year offers a self‑control study.
Key Takeaway
Use seasonal patterns to test behavior.
Themes
behavioral economics
self‑control
temporal patterns
Mood
analytical
curious
Type
academic
observational
When to use this quote
- personal finance
- health goals
- academic research
- marketing campaigns
Key Concepts
habit formation
motivation
Questions to Reflect On
- Why are resolutions broken?
- How can we improve adherence?
A Different Perspective
Seasonal effects may not generalize.
![“[There will be movement toward] behavioral economics... [which] involves study of those aspects of men's images, or cognitive and affective structures that are more relevant to economic decisions.” quote by Kenneth E. Boulding](https://sms4smile.com/quotes/img-quotes/f32/kenneth-e-boulding-3728_aspect_there-will-be-movement-toward-behavioral_842854.jpg)
