Abandoned Quote by Saul Bass
“When Braniff abandoned stripes, they wound up with a flying jelly bean and that's not a good feeling for passengers.”
About This Quote
Source Film: The Man Who Fell to Earth, 1976
A branding change that ignored core identity led to a confusing, unappealing product for customers.
In simple terms: Bad rebranding hurts user experience.
Key Takeaway
Maintain brand consistency.
Themes
branding
design
customer experience
Mood
frustrated
critical
Type
cautionary
analytical
When to use this quote
- airline rebranding
- product redesign
- marketing campaign
- customer perception
Key Concepts
identity
visual communication
brand equity
Questions to Reflect On
- How does visual identity affect trust?
- What steps ensure redesign respects heritage?
A Different Perspective
Changing aesthetics without purpose can alienate loyal users.
