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Aim Quote by Saul Bass

“For the average audience, the credits tell them there's only…” quote by Saul Bass
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“For the average audience, the credits tell them there's only three minutes left to eat popcorn. I take this ‘dead’ period and try to do more than simply get rid of names that filmgoers aren't interested in. I aim to set up the audience for what's coming; make them expectant.”

Saul Bass

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