Able Quote by Rudolf Arnheim
“A cloud can look like a camel, but a camel is unlikely to look like a cloud. This is so because the signifier must be able to stand for the whole category of the signified. The cloud looks like all camels, but no camel looks like all clouds.”
About This Quote
Source Book: Art and Visual Perception by Rudolf Arnheim, 1954
The quote illustrates that symbols must represent an entire class, not just a single instance, highlighting asymmetry in representation.
In simple terms: Symbols must capture whole categories, not just one example.
Design symbols that encompass the full range of what they represent.
Themes
Mood
Type
When to use this quote
- branding
- education
- user interface design
- visual art
- communication
Key Concepts
Questions to Reflect On
- How do you ensure a symbol covers all aspects of its meaning?
- When might a specific example be a better representation?
It can be hard to create symbols that fully capture complex categories without oversimplifying.