Bigs Quote by Ronald M. Shaich
“People have been oversold, over-branded, overhyped, over-promised. And they basically trust a small local operator more than they trust the big corporate entity.”
About This Quote
Source Article: Marketing Trends, 2019
Highlights consumer preference for small local operators over large corporations due to over‑promising.
In simple terms: People trust locals more.
Key Takeaway
Support authentic local brands.
Themes
trust
brand authenticity
consumer behavior
Mood
skeptical
analytical
Type
business
critical
When to use this quote
- small business promotion
- consumer surveys
- advertising campaigns
Key Concepts
Marketing strategy
brand perception
Questions to Reflect On
- Why do locals seem more trustworthy?
- How can big brands regain credibility?
A Different Perspective
May not apply to all markets.
![“The only regret I have in my career, is my managers wanted a big payday, and I wanted four or five more fights before going in with [Larry] Holmes. That would have made all the difference.” quote by Gerry Cooney](https://sms4smile.com/quotes/img-quotes/d63/gerry-cooney-20863_bigs_the-only-regret-i-have-in-my-career-is-m_1534.jpg)
