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Fallacy Quote by Rolf Dobelli

“The sunk cost fallacy is most dangerous when we have invested a lot of time, money, energy, or love in something. This investment becomes a reason to carry on, even if we are dealing with a lost cause.” quote by Rolf Dobelli
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““The sunk cost fallacy is most dangerous when we have invested a lot of time, money, energy, or love in something. This investment becomes a reason to carry on, even if we are dealing with a lost cause.””

Rolf Dobelli

About This Quote

Source Book: The Art of Thinking Clearly, Rolf Dobelli, 2013

We often keep pursuing projects because of past investments, ignoring current losses.

In simple terms: Past investment can trap us into continuing failing efforts.

Key Takeaway

Evaluate current value, not past cost.

Themes

decision making psychology investment risk

Mood

anxious reflective

Type

cautionary insightful

When to use this quote

  • business projects
  • personal relationships
  • career changes
  • financial decisions

Key Concepts

behavioral economics loss aversion sunk cost fallacy

Questions to Reflect On

  • What current endeavor are you holding onto solely because of past effort?
  • How can you objectively assess its present value?
A Different Perspective

Past investment may not reflect future benefit.

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