“The sunk cost fallacy is most dangerous when we have invested a lot of time, money, energy, or love in something. This… — Rolf Dobelli Copy Share Image
The middle of the universe is tonight, is here, And everything behind is a sunk cost. — Marina Keegan Copy Share Image
“escalation of commitment to a losing course of action. Over the past four decades, extensive research led by Staw shows that once… — Adam M. Grant Copy Share Image
“Treat the time spent with the wrong people as sunk-cost and move on.” — Vikrmn: CA Vikram Verma Copy Share Image
