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Consuming Quote by Roberta Sassatelli

“The Veblen effect comes into play when the function of consuming an object is to demonstrate the acquisitive power of the consumer so that - in open opposition to the utilitarian logic and the minimization of cost - the higher the cost of a product, the greater its display value.” quote by Roberta Sassatelli
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““The Veblen effect comes into play when the function of consuming an object is to demonstrate the acquisitive power of the consumer so that - in open opposition to the utilitarian logic and the minimization of cost - the higher the cost of a product, the greater its display value.””

Roberta Sassatelli

About This Quote

The Veblen effect describes how higher prices increase an item's desirability as a status symbol, opposing cost‑minimizing logic.

In simple terms: Expensive items become more attractive as status symbols.

Key Takeaway

Recognize status‑driven purchasing.

Themes

economics consumer behavior status signaling

Mood

analytical critical

Type

theoretical educational

When to use this quote

  • luxury shopping
  • brand positioning
  • social events

Key Concepts

sociology marketing psychology

Questions to Reflect On

  • Do you buy for status or need?
  • How does price affect perceived quality?
A Different Perspective

May overlook functional value.

4.6 out of 5 (9 ratings)

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