Consuming Quote by Roberta Sassatelli
““The Veblen effect comes into play when the function of consuming an object is to demonstrate the acquisitive power of the consumer so that - in open opposition to the utilitarian logic and the minimization of cost - the higher the cost of a product, the greater its display value.””
About This Quote
The Veblen effect describes how higher prices increase an item's desirability as a status symbol, opposing cost‑minimizing logic.
In simple terms: Expensive items become more attractive as status symbols.
Recognize status‑driven purchasing.
Themes
Mood
Type
When to use this quote
- luxury shopping
- brand positioning
- social events
Key Concepts
Questions to Reflect On
- Do you buy for status or need?
- How does price affect perceived quality?
May overlook functional value.