Communication Quote by Robert Venturi
“Modernism is about space. Postmodernism is about communication. You should do what turns you on.”
About This Quote
Source Essay: Complexity and Contradiction in Architecture, 1966
Modernism emphasizes spatial form; postmodernism focuses on communication and personal desire.
In simple terms: Modernism values space; postmodernism values communication and desire.
Key Takeaway
Align design with personal passion.
Themes
architecture
modernism
postmodernism
communication
Mood
reflective
analytical
Type
theoretical
critical
When to use this quote
- urban planning
- graphic design
- interior decoration
- advertising
- product development
Key Concepts
spatial theory
semiotics
personal agency
Questions to Reflect On
- How does personal desire shape design outcomes?
- When should communication outweigh spatial integrity?
A Different Perspective
May overlook functional constraints or audience needs.
