““Third, and finally, if you want people to believe the system is fair and effective, it’s essential to be tough on the most powerful, profitable, and well-known jerks. If you enforce the rule only with the weak performers, people who are easily replaceable, or who deliver bad news and have the gumption to disagree with superiors—and you allow powerful assholes to run roughshod over anyone they please—people will smell your hypocritical bullshit from a mile away.””