Behavior Quote by Robert Greene
“People expect your behavior to conform to known patterns and conventions. Your task as a strategist is to upset their expectations.”
About This Quote
Strategists should deliberately break expectations to create advantage.
In simple terms: Disrupt norms to gain strategic edge.
Challenge the status quo.
Themes
Mood
Type
When to use this quote
- marketing campaigns
- political negotiations
- product launches
Key Concepts
Questions to Reflect On
- What expectations can you safely subvert?
- How will you measure the impact?
Risk of alienating allies if disruption is too aggressive.