Action Quote by Peter Guber
“In today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action.”
About This Quote
Source Speech: Business Conference, 2015
Success in a fast, competitive, and global market depends on capturing attention, shaping intention, and prompting action.
In simple terms: Get attention, set intention, drive action.
Focus on attention, intention, action.
Themes
Mood
Type
When to use this quote
- product launches
- sales pitches
- political campaigns
- viral marketing
Key Concepts
Questions to Reflect On
- How do you capture attention effectively?
- What drives intention into action?
Neglecting any step can stall progress.