Behavior Quote by Marshall Goldsmith
“People will do something—including changing their behavior—only if it can be demonstrated that doing so is in their own best interests as defined by their own values.”
About This Quote
Source Book: What Got You Here Won’t Get You There, 2007
People change behavior only when they see it aligns with their values and benefits.
In simple terms: Change occurs when benefits match personal values.
Key Takeaway
Show value alignment to motivate change.
Themes
motivation
values
behavior change
Mood
analytical
encouraging
Type
coaching
business
When to use this quote
- coaching sessions
- organizational change
- personal goal setting
Key Concepts
behavioral economics
leadership development
Questions to Reflect On
- How can you uncover someone's core values?
- What incentives best match those values?
A Different Perspective
People may resist if values are unclear or conflicted.
