Action Quote by Richard P. Rumelt
“A real strategy is not bottom up because it deals with issues that require unexpected or unusual types action, especially of coordination among units.”
About This Quote
Source Book: Good Strategy Bad Strategy, 2011
Effective strategies address unexpected, unusual actions and coordination across units.
In simple terms: Strategy must handle surprise and coordination.
Key Takeaway
Design adaptable, coordinated plans.
Themes
strategy
coordination
unexpected events
organizational design
adaptability
Mood
analytical
strategic
Type
business
philosophical
When to use this quote
- project planning
- crisis response
- cross‑functional teams
Key Concepts
management theory
systems thinking
complexity
Questions to Reflect On
- How to balance flexibility with stability?
- What tools aid unexpected coordination?
A Different Perspective
Complex coordination can be costly and slow.
![“The most recent incarnation of [Bob] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along the Watchtower" sound like a Disney tune, hosts an old-school radio show, and turns up in some unusual places, like ads for Chrysler and Victoria's…” quote by Jay Michaelson](https://sms4smile.com/quotes/img-quotes/734/jay-michaelson-15590_ads_the-most-recent-incarnation-of-bob-dylan_17700.jpg)
