Access Quote by Richard Branson
“We believe that within five years, 96 percent of British consumers will have access to the Internet, whether it be through a personal computer, a set-top box or a mobile phone.”
About This Quote
Source Interview: Business Forecast, 1999
Nearly all Brits will be online within five years via various devices.
In simple terms: Widespread internet access is imminent.
Key Takeaway
Prepare for digital expansion across platforms.
Themes
technology
society
future trends
Mood
optimistic
pragmatic
Type
forecast
strategic
When to use this quote
- marketing strategy
- policy planning
- education
Key Concepts
digital divide
consumer behavior
Questions to Reflect On
- How will you reach offline audiences?
- What infrastructure is needed for universal access?
A Different Perspective
Access may be uneven, leaving some populations behind.
![“I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests with ZERO-G [a charter-flight service in Arlington, Va., that uses modified Boeing 727s to simulate weightlessness], which went great.” quote by Richard Branson](https://sms4smile.com/quotes/img-quotes/aa1/richard-branson-256_adventure_i-ve-used-the-phoenix-centrifuge-to-repl_903.jpg)
