Communicate Quote by Rem Koolhaas
“Prada is extremely directed in terms of communicating what they like and what they don't like. That is actually extremely pleasant because it clarifies very easily what you can do and what you need to do.”
About This Quote
Source Interview: Design Talk, Rem Koolhaas, 2018
Design clarity comes from explicitly stating preferences, making both constraints and possibilities evident.
In simple terms: Clear communication defines what works and what doesn’t.
Key Takeaway
Define and communicate design criteria openly.
Themes
design
communication
clarity
preference
process
Mood
analytical
professional
instructive
Type
advice
strategic
design
When to use this quote
- product development
- creative workshops
- team meetings
- brand strategy
- marketing campaigns
Key Concepts
design thinking
user experience
brand identity
Questions to Reflect On
- What preferences are essential for your project?
- How can you balance direction with flexibility?
A Different Perspective
Risk of stifling creativity by being too prescriptive.
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