Consumer Quote by Reggie Fils-Aime

For us, launching new systems is about bringing new consumer experiences to the marketplace and we're doing that with Nintendo land and third-party publishers…

— Reggie Fils-Aime

The fact that the Nintendo 3DS business is backwards compatible incentivizes us to get as many new consumers into the core DS platform as…

— Reggie Fils-Aime

We are producing something people can live without. But we need to keep thinking what would make our products a priority purchase even if…

— Satoru Iwata

We want great third-party titles to achieve mass-market success on Nintendo platforms. We also want the evergreen Nintendo titles to continue to do well.

— Reggie Fils-Aime

For us, we're clear that, in terms of Nintendo-developed games, we want to bring new experiences from our best franchises to Nintendo Switch, and…

— Reggie Fils-Aime

For Nintendo Switch, it really is about a big-game experience.

— Reggie Fils-Aime

Our developers are constantly thinking about, 'How do I bring new and novel experiences to our platforms?' whether it's the Switch, 3DS, or even…

— Reggie Fils-Aime

Coincidental to my leaving the company, I would like to make one request: that Nintendo give birth to wholly new ideas and create hardware…

— Hiroshi Yamauchi

The advantage for Nintendo is that we always try to do things that other companies don't try to do. That is something that the…

— Satoru Iwata

I'd much rather have the consumer buy a Wii, some accessories, and a ton of games, vs. buying any of my competitor's products.

— Reggie Fils-Aime

Customers don't just buy a product - they switch from something else. And customers don't just leave a product - they switch to something…

— Jason Fried

Nintendo is about innovation and bringing new and unique game play to the consumer - both the core gamer as well as new gamers.

— Reggie Fils-Aime