"It doesn't matter how many people you offend,……" — Phil Knight
"It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offend anybody: You are going to have a very, very difficult time having meaningful advertising."
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Phil Knight
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25 Quotes by Phil Knight
Phil Knight has 25 quotes on this site.
A few more worth reading:
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Play by the rules, but be ferocious.
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We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus.…
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Make history or be a part of it.
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Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make…
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My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on…
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A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear,…
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We used to think that everything started in the lab. Now we realize that everything spins off the consumer.
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Now we understand that the most important thing we do is market the product. We've come around to saying that…
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Meeting sports athletes that are the best in the world is a thrill to this day.
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I still get real nervous when I go in front of more than two people.
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You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.
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Dare to take chances, lest you leave your talent buried in the ground.
See all 25 quotes by Phil Knight »